NVG/ PROJECTS

Caprice

Papadopoulos Biscuits

(SCROLL)

About the Client

With four factories in Greece, over 1,500 employees, and a presence in more than 65 countries, E.I. Papadopoulos S.A. is a pioneering company that has been nourishing us for over 100 years. Caprice was launched in Greece in 1978 and has since won a special place in our hearts. Today, Caprice is a leading brand in its category and stands as Papadopoulos’ number one export product worldwide.

OUR ROLE

We created a series of custom-made structures serving as bases for arcade machines, which we “dressed” with Caprice themed visuals as part of the promotional campaign “Let’s Play - Enjoyment That Gets You in the Game” and the Caprice Let’s Roll campaign. Each arcade machine was accompanied by advertising displays and six giant Caprice packages that functioned as product stands.

OUR GOAL

To design an impressive display base for the arcade machine that acts as a focal point for the product, emphasizing branding details and providing stable and secure support for the machine. The construction was not just a static object but a dynamic attraction that connects people of all ages to the game and the Caprice brand.

Ειδική κατασκευή με παιχνιδομηχανή με branding Caprice που πλαισιώνεται από διαφημιστική προβολή και 6 γιγαντιαίες συσκευασίες Caprice οι οποίες λειτουργούν ως βάσεις για τα προϊόντα της.

The tailor-made structures and promotional activity we delivered were integral to the Caprice Let’s Roll advertising campaign.

Our company designed and built the arcade machine bases and the stands for the packages, adapting and applying the campaign’s creative visuals in our workshop. We also handled the setup and installation at the final promotional sites.

Ειδικές κατασκευές παιχνιδομηχανές Caprice

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