Brand Identity

We create the first impression of your brand, service, or product, while ensuring you maintain full consistency across all your communications. We make sure all your graphics perfectly align with the message you want to convey.

Logotype/Brandmark Design

Make an impact with functionality and flexibility

Brand Identity Applications

For your professional image, both physical and digital

Brand Guidelines

Ensure consistent use of your brand elements across all materials

Identity Redesign

Elevate your brand to the next level with a fresh, more functional approach

Design Process

1. RESEARCH & BRAND ANALYSIS

At the start of the process, we dive deep into the heart of your brand to truly understand what it represents. We conduct a thorough competitor analysis to stay ahead of market trends and create an identity that genuinely stands out.

Design Process

2. LOGOTYPE DESIGN

Your logo is the face of your brand and it’s essential to get it right. That’s why we create a logo design that is not only visually striking and functional but also perfectly represents the story and message you want to convey.

Design Process

3. SYMBOL/ICON DESIGN

A symbol that communicates your message builds recognition and can be applied across a wide range of uses. From product packaging, promotional gifts, and workwear, to social media and beyond, this symbol serves as a strong visual representation. Whether used as a stamp, embossed sticker, or standalone mark, your unique symbol is a key element of your brand’s overall identity.

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Design Process

4. BASIC IDENTITY APPLICATIONS

Having a cohesive and consistent design for your business cards, letterheads, and envelopes is essential to creating a professional brand image. It sends a clear message to your clients and partners that your brand is reliable and committed to quality.

Design Process

5. DIGITAL BRANDING APPLICATIONS

Your Facebook cover photo and avatar are key elements of your online presence, helping strengthen your brand identity and build trust with your followers and community. A customized email signature can also assist in promoting your brand and presenting a professional image to clients and contacts.

Design Process

6. BRAND GUIDELINES

To ensure consistent and uniform brand representation across all materials and platforms, we create a comprehensive brand application guide. This valuable document details technical specifications for your logo and symbol, usage instructions, approved color palettes, typography options, and sample applications.

Design Process

7. FILE DELIVERY

Finally, the detailed brand guide is delivered along with your final logo in vector format (.pdf) and a 1200x1200 pixel .jpg file image for display purposes. By selecting the full design package, you also receive the basic identity applications (business card, letterhead, envelope) as print-ready digital files, plus your new logo sized appropriately for social media. NVG offers printing services at introductory rates.

NVG offers printing services at introductory rates. Contact us today for a comprehensive quote!

If your current logo is limiting your promotional efforts, it might be time for a refresh. Let’s explore your options together.

A well-executed design not only ensures consistency in your brand image but can also save you money.

The way your logo is designed, the type of final file, shape, size, and number of colors all influence how flexible and cost-effective your promotional materials will be. A good logo is one that is clearly visible from large-scale prints to small applications such as your website. Today’s extensive online presence and advanced visual communication have created the need for a symbol that becomes a recognition point for each brand. This symbol should be usable independently from the brand name (logo), since the small sizes often required don’t allow the full brand name to be visible in these applications. Otherwise, design limitations might arise for future promotional uses - both in print and digital media.

The type of file, number of colors, and design method of the logo significantly impact costs for applications such as t-shirt printing, fabrics, and other specialized promotional items.

Contact us to discuss how we can refresh your brand image without losing your recognition, gaining flexibility and simplicity in your corporate identity applications.

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