Switch Up brings to Greece Penka®’s reusable, biodegradable, and recyclable agave straws, offering innovative and eco-friendly products for the catering industry. Ideal for hot and cold beverages, the products are FDA approved, BPA and heavy-metal free, helping reduce plastic waste. Their use lowers environmental footprint and supports planet protection. The company aims to build a network of top ecological products worldwide, providing solutions tailored to the specific needs and challenges of the catering sector. OUR ROLELogotype design & Brand mark, Brand Identity, Packaging & Print Design
OUR GOALThe Switch Up logo, featuring a green leaf with visible lines running through it, symbolizes the transition from an old, destructive mindset to a new, healthier, and more sustainable practice. The leaf, with its ecological significance, highlights Switch Up’s commitment to environmental protection and promotion of sustainable solutions. The lines on the leaf represent the network of change, a collective effort uniting communities and businesses around a shared goal: adopting green, eco-friendly practices leading to a healthier and more responsible world.
We chose recyclable papers in white and natural tones for packaging and prints, supporting Switch Up’s goal for sustainable development.
Maintaining dominant green and white colors as core identity elements, we enriched applications with natural and reusable materials, reinforcing Switch Up’s message, #maketheswitch. The use of these materials is not just an aesthetic choice but a clear statement of commitment to sustainability and supporting the transition to more responsible and ecological practices. Thus, we stay true to Switch Up’s vision of a greener and more sustainable world, continuously strengthening change with every step, simply and professionally.
EL 
