NVG/ PROJECTS

Switch up brand activation event

Eco-friendly Products

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About the Client

Η Switch Up επαναπροσδιορίζει τον εξοπλισμό φιλοξενίας, προσφέροντας οικολογικές λύσεις. Κατανοώντας πλήρως τις προκλήσεις του χώρου, επιλέγει κορυφαία φιλικά προς το περιβάλλον προϊόντα από όλο τον κόσμο, όπως τα επαναστατικά καλαμάκια από ίνες αγαύης. Πρόκειται για μια premium, βιώσιμη εναλλακτική, 100% ανακυκλώσιμη, ασφαλές για χρήση με τρόφιμα, από φυσικό υλικό και χωρίς BPA, που μειώνει το περιβαλλοντικό αποτύπωμα. Σήμερα, οι κορυφαίες ξενοδοχειακές μονάδες εμπιστεύονται τη Switch Up για την αναβάθμιση των υπηρεσιών τους μέσω εξατομικευμένων λύσεων και συμβουλευτικής υποστήριξης.

OUR ROLE

NVG undertakes the creation of a Physical Touchpoint that transfers Switch Up's "green" philosophy from theory to practice. This is achieved through the Brand in a Box, an innovative, portable construction based on a professionally modified container. We chose this solution for Switch Up as the reuse of a container aligns fully with the principles of sustainability, while simultaneously offering a controlled, high-aesthetic space that can be transported anywhere. In this way, the company transforms a simple product presentation into an immersive experience, allowing the public to discover Switch Up's eco-conscious products within an environment that radiates modern design and environmental responsibility.

OUR GOAL

B2B Sampling: Direct distribution of samples to hotel and catering owners and executives. Education: Informing the public about the value of the circular economy (from agave to the straw). Brand Authority: Establishing Switch Up as a leading force in the field of eco-conscious supplies in Greece.

The Eco-Sampling Hub (Compact Version): A minimalist container that functions as an information center and sampling station, ideal for quick interaction in busy locations.

The Agave Experience Lounge (Full Experience): The container is transformed into a luxurious pop-up bar with a rooftop. A full bar operates on the ground floor serving cocktails with agave straws, while a VIP Lounge is located on the rooftop.