NVG/ PROJECTS

Powerade

The official sports drink of the biggest sporting events

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About the Client

In Greece, The Coca-Cola Company’s bottler is Coca-Cola Tria Epsilon, which together with Coca-Cola Hellas form the Coca-Cola System in Greece. Focused on growth, Coca-Cola Tria Epsilon is the leading non-alcoholic beverages company in Greece. Powerade is part of their product portfolio. It is the official sports drink of the largest sporting events, providing the essential hydration and energy athletes need to achieve their goals. It is the ideal choice for maintaining endurance performance during prolonged exercise.

OUR ROLE

We were entrusted with managing the branding for the sporting events sponsored by Powerade, including the production of a series of giant polyester replicas of Powerade bottles, as well as a 5-meter tall inflatable replica.

διαφημιστική γιγαντιαία ρεπλίκα Powerade

OUR GOAL

Our aim was to create Powerade bottle replicas that capture the real product with absolute precision, offering authenticity and an impressive display. By selecting polyester as the material, we ensured their durability during frequent transportation since the bottles were placed at different locations every week and their resistance to weather conditions, as they were often displayed outdoors.

The polyester promotional replica of the Powerade bottle exceeds 2.20 meters in height.

The inflatable bottle was equally impressive, standing over 8 meters tall, making it visible from a great distance. Its installation and transport were quick and easy.