KAFKAS stores form a modern network with specialized departments in B2B Sales, Lighting, ICT, Energy Solutions, Industry, E-Mobility, Project Management, and Electrical Panel Manufacturing units. KAFKAS offers a wide range of innovative products and solutions to its customers. Serving both B2B and B2C clients, it addresses a broad customer base from electricians and large technical companies to engineers and individual end users. Since 2013, KAFKAS has been a member of FEGIME, a pan-European group of electrical technology trading companies operating in 29 countries across Europe, with 260 member companies and over 1500 electrical supply stores. OUR ROLE3D design proposal for the exhibition presentation of Kafkas stores in the lighting category.
OUR GOALWe adopted a design with simple yet dynamic lines, emphasizing clarity and effectiveness in product display. We created special pyramid-shaped stands, ensuring optimal visibility of products from a distance. Our priority was to highlight the products by enhancing their presence with two screens projecting promotional material in both directions of the exhibition aisles. Additionally, the incorporation of natural greenery aimed to showcase the company’s solutions for promoting and producing “Green Energy” in energy applications.
We installed three screens at strategic points so that audiovisual material was visible from every position along the two available aisles.
The booth was designed to convey a sense of both exterior and interior architectural space, creating a natural division for lighting proposals. The corners inside the stands are highlighted with concealed blue lighting, enhancing the dramatic effect while maintaining the corporate identity through its characteristic colors.
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