The ERRE DUE brand was established in 1983, with the launch of a rich range of eye and lip pencils. It quickly expanded into a wide selection of makeup products for the face, eyes, lips, and nails. Today, ERRE DUE has earned a distinct position in the beauty industry, offering a complete range of makeup as well as face and body care products. OUR ROLEWe designed and produced a floor display stand specifically for Erre Due’s makeup pencils collections.
OUR GOALWe aimed to maintain a timeless and refined aesthetic in the design of the display stand, showcasing the two pencil case sets by Erre Due. The brand itself consistently adopts a minimalistic approach in its packaging design, which reflects its core philosophy and conveys a sense of understated luxury.
The initial design was developed in both 3D and 2D, with the layout determined by the quantity and dimensions of the products.
Functionality and ease of assembly were key factors we incorporated into the design and production of the Erre Due pencil display stands.
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